National Democratic Redistricting Committee

democraticredistricting.com

Web Design
Digital Strategy
Account Management

The NDRC is Attorney General Holder's organization dedicated to addressing gerrymandering. I worked with his team to build them a site that could explain the gerrymandering and redistricting process to the general public since it only happens once a decade (typically). Additionally, we created content and design strategies to help them tell the story of how the process works differently state by state. By utilizing IP recognition we immediately served the users content about their state and urgent calls to action specific to that state. We also designed an in-depth state resource page that dynamically updated calls to vote in a primary vs. general election, prompts to register to vote by state deadlines, and encouraged local offline organizing. The content strategy also called for candidate profile information of offices that controlled redistricting, state legislature diagrams that built themselves with javascript to address frequent turnover, and Census map shapefiles to allow a user to visually see the most egregiously drawn Congressional districts laid over Google Maps to see where they fit in.

I designed the website, documented development needs, and managed the lead developer throughout this project. I also worked with the client at their office to help them with content population, CMS training, and strategy discussion as the election cycle went from pre-primary to the general election, to post-election.

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