Council on Foreign Relations

Visual Design
Digital Ads & Testing
Digital Strategy
Presentations
User Interviews
Comparative Landscape Analysis
Print Ads

I worked with CFR for two years supporting their marketing team around social engagement. Through my work, we expanded our collaboration from creating digital assets to recommending digital strategies around audience testing and acquisition. CFR's work covers very complex foreign policy issue areas requiring design that distilled that content into quick visual explanations. I worked with both static and animated solutions to visually tell their stories around data infographics, news narratives, and geopolitical relationships.

Additionally, I worked with them on an effort to better understand their own member's engagement with the organization. We conducted user interviews, surveys, in person exercised, as well as reviewing internal stakeholder expectations to assess their membership goals.

texture